Maximize Moisture

Jamaican Black Castor & MuruMuru Oils

Define curls & coils with intense hydration.

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Tame frizz

Coconut & Moringa Oils

Block Humidity for a frizz free finish on wavy & curly styles.

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Smooth Style

Brassica Seed & Shea Oils

Silken hair with a natural alternative to silicone

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Nourish Strands

Dream Come True Treatments

Restore & Renew damaged hair

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Nourish, Condition, & Restore

Madam C.J. Walker beauty Culture includes first to market dual encapsulations that infuse hair with two natural oils. One of the oils is reparative, while the other is style enhancing – both delivering targeted, time-release nutrients to quickly boost conditioning benefits. These encapsulation include Brassica Seed & Shea Oils, Coconut & Moringa Oils and Jamaican Black Castor & MuruMuru Oils.

 formulated with

Dual encapsulation technology

for targeted time release


Madam CJ Walker represents all that is possible. Sarah Breedlove–who later would come to be known as Madam C. J. Walker–was born on December 23, 1867 on the same Delta, Louisiana plantation where her parents, Owen and Minerva Anderson Breedlove, had been enslaved before the end of the Civil War.  This child of sharecroppers transformed herself from an uneducated farm laborer and laundress into one of the twentieth century’s most successful, self-made women entrepreneurs…

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